Adhlal at Saudi Design Festival 2023

ADHLAL is participating in this year’s opening weekend of the Saudi Design Festival with two key contributions.


Mohammed Islam (podcast host of The Mo Show) in conversation with HRH Princess Nourah AlFaisal (founder of ADHLAL) & Mr. Khalid Tash (CMO Saudia Airlines).

During the SDF opening night, they will engage in a conversation about building creative communities: the importance of team-work, co-creation, shared learning experiences for driving purpose and impact within organizations and industries. How a maturing design community is foreseen to benefit companies, brands and cultural ambassadorship.

Date: 12th of January 2023
Time: 10:00pm (Opening night)

by invitation only


ADHLAL – together with student representatives and SHADA Hotels - will present the Effat Student Design Project.

As part of SDF Forum, following signing a MOU during Saudi Design Festival 2022, Effat University’s Faculty of Architecture and Design and ADHLAL are excited to present the Effat Student Design Project, a joint initiative that aims to provide design students with the skills, confidence, and career opportunities they need to succeed as Saudi designers.

Date: 13th of January 2023
Time: 7:00pm