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Our
brand
The essence of
our business
Visual Identity
Our visual identity is firmly rooted in Saudi culture and heritage, combined with a modern, forward-looking design system
ADL Black
Colour Values
C:0 M:0 Y:0 K:100
R:255 G:255 :255
#000000
ADL White
Colour Values
C:0 M:0 Y:0 K:0
R:0 G:0 B:0
#FFFFFF
ADL Fresh Green
Color Values
C:80 M:0 Y:80 K:0
R:0 G:191 B:111
#00BF6F
Pantone 7480C (coated)
Pantone 7480U (uncoated)
ADL Poppy Red
Colour Values
C:0 M:90 Y:85 K:0
R:224 G:60 B:50
#E03C31
Pantone 179C (coated)
Pantone 179U (uncoated)
DOWNLOADS
Our repository for you to downloads our brand guidelines and visual identity assets
Brand Guidelines
Adobe
PDF
Logo
Primary black
Our main logo is the Primary Black, and should be used at all time in accordance with our guidelines
Downloads
Adobe
Illustrator
Adobe
Photoshop
Adobe
PDF
JPEG
Format
PNG
Format
Secondary White
Use our Secondary White logo if the Primary Black will result in poor contrast and legibility
Downloads
Adobe
Illustrator
Adobe
Photoshop
Adobe
PDF
JPEG
Format
PNG
Format
Colors
Adobe
ASE
PNG
Format
JPG
Format
Graphical Device
Adobe
Illustrator
Signature
Adobe
Illustrator
Adobe
Photoshop
Microsoft
Powerpoint
Microsoft
Word
Apple
Pages
Apple
Keynote
Package
All
Assets
